Episode 035

J.B. Bernstein: G.O.A.T. of Marketing Athletes


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About J.B. Bernstein

In this episode, I’m with J.B. Bernstein, AKA The G.O.A.T. of Marketing Athletes. With over 25+ years of experience in the sports marketing industry, J.B. is widely known and respected for the creative marketing campaigns he innovated on behalf of the athletes and brands he has represented.

J.B. has worked with some of the greatest athletes of all-time including Michael Jordan, Wayne Gretzky Barry Bonds, Barry Sanders & Emmitt Smith. He also co-created The Million Dollar Arm™contest in India, which resulted in the first 2 Indian men to ever sign pro sports contracts in the US. His story is now the subject of a Disney motion picture starring Jon Hamm as JB.

What You’ll Learn

  • Why you should step aside if you’re not evolving your industry
  • What a generational paradigm shift is and why it’s important
  • How J.B. got the chance to run Procter and Gamble’s brand thanks to Jif peanut butter
  • Putting together Wayne Gretzky’s record-breaking 802nd goal marketing campaign
  • The importance of speed and timing in marketing and advertising
  • Why sacrifice is inevitable for success and you shouldn’t regret it
  • How failure in his career lead to great opportunities
  • Being the head of licensing for Major League Soccer
  • Taking an opportunity in an industry he knew nothing about at 50